In today's digital age, landing pages are crucial for any business looking to increase conversions and drive more leads. However, not all landing pages are created equal. To ensure your landing pages are effective and convert at a high rate, it's essential to follow best practices and use proven strategies. In this blog post, we'll dive into the anatomy of a perfect landing page and share best practices and examples to help you create landing pages that convert.
Headline
Your headline is the first thing visitors will see when they land on your page. A strong and attention-grabbing headline is crucial for keeping visitors on your page and piquing their interest. It should be short, clear, and communicate the value proposition of your offer.
Some examples of strong headlines include "Transform Your Business With Our Proven Strategies" and "Unlock the Power of [Product/Service] Today."
Sub-Headline
The sub-headline should support the headline and provide more context about your offer. It should also help to build interest and reinforce the value proposition. It can be longer than the headline, but still short and to the point.
An example of a sub-headline could be "Our [Product/Service] has helped hundreds of businesses increase their revenue by 30% or more. Find out how it can work for you."
Hero Image
Your hero image is the visual representation of your offer and should be eye-catching and high-quality. It should be relevant to your offer and help to communicate the value proposition. A good hero image can make all the difference in convincing visitors to stick around and learn more about your offer.
Copy
Your copy should be persuasive and to the point. It should clearly communicate the benefits of your offer and how it can help solve the visitor's problem or pain point. Your copy should be broken up into short paragraphs or bullet points, making it easy to read and understand.
Call-to-Action
Your call-to-action (CTA) is the final step in converting visitors into leads or customers. It should be clear, eye-catching, and positioned prominently on the page. Your CTA copy should be action-oriented and communicate the benefit of taking the desired action.
Examples of effective CTAs include "Get Your Free Trial Now" and "Download Our Guide and Start Growing Your Business Today."
Examples
To further illustrate these best practices, here are some examples of landing pages that utilize them effectively:
#HubSpot's landing page for their free CRM software
- Strong headline and sub-headline that communicate the value proposition
- High-quality hero image that's relevant to the offer
- Clear and concise copy that communicates the benefits of the offer
- Prominent CTA that's action-oriented and communicates the benefit of taking the desired action
#Airbnb's landing page for their online experiences
- Eye-catching and high-quality hero image that grabs attention
- Clear and persuasive copy that communicates the value of the offer
- Multiple CTAs throughout the page, making it easy for visitors to take action
- Social proof in the form of customer testimonials and reviews
By following these best practices and utilising the examples provided, you can create landing pages that convert at a high rate and help drive your business's growth. Remember to keep your copy persuasive and to the point, use high-quality visuals, and position your CTA prominently on the page. With these tips and a little bit of experimentation, you can create landing pages that convert and help you achieve your business goals.
